Friday, March 30, 2007

Sponsors shy away from Cricket

India's poor performance in WC-2007 is having affect in the business circles in India.

Big Gaints of the consumer industry are re-thinking their strategies in regard to sponsoring cricketing events. LG is going to review or probably even end its long association with the ICC.

Ripple affect of India not making it to the second round of the WC-2007.

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